Talkin Tech: Social Commerce Starts to Get Interesting
It has been 18 months since Facebook first allowed us to “Like” websites or products on other sites and broadcast that vote to our friends on our news feed. In that short period of time Facebook has...
View ArticleTalkin Tech: Catching the Buzz: Mining Digital Word of Mouth
A recent column explored the potential impact of social media on retail by describing campaigns designed to take advantage of customers’ activity on Facebook. The goal was to leverage social...
View ArticleTalkin Tech: Supporting the Mobile Co-Pilot
In the build-up to the holiday season last year there was a lot of excitement about social commerce and how Facebook’s enormous user base was going to become a new force in the season’s retail...
View ArticleTalkin Tech: Getting Realistic About Social Media
I was recently asked what advice I would give an audience of wine store owners who want to use social media to increase sales. My response was not to bother, which reflected the experience of the...
View ArticleSocial Media for a Social Business
Some industries are social media. Wine tops the list.
View ArticleThe Connection: Winter 2013-14
WANNA BE A GINSIDER? The free mobile app from Seagram’s Gin, Ginsider, is available now to iPhone and Android users. Scanning Seagram’s Peach and Pineapple Twisted bottles reveals exclusive video on...
View ArticleBack to the List
Beyond Product Ads, Email List Growth deserves extra attention By James Laurenti For a large percentage of wine retailers, when it comes to online marketing, strategies begin and end with listing...
View Article#WhatWorks
Social media is here to stay; the trick is for operators to find their digital sweet spot.
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